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OP-ED Reaction: This is Really Just a Classic Sales Channel Management Problem
Adexchanger’s David Kaplan recently interviewed Josh Stinchcomb, VP of Corporate Partnerships at Condé Nast on programmatic buying. When asked about how Condé Nast’s view of RTB environments has...
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Lessons from iMedia: Selling Media in A Changing Digital Ad Environment
During iMedia’s Agency Summit last week in Arizona, I hosted a breakfast panel with Universal McCann’s group partner for Integrated Investment, Amanda Betsold and OMD’s West Coast Regional Director...
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